{"id":194,"date":"2020-03-02T15:39:03","date_gmt":"2020-03-02T14:39:03","guid":{"rendered":"https:\/\/www.west-one.fr\/?p=194"},"modified":"2020-04-28T13:49:36","modified_gmt":"2020-04-28T11:49:36","slug":"tesla-un-modele-dinnovation","status":"publish","type":"post","link":"https:\/\/www.west-one.fr\/index.php\/2020\/03\/02\/tesla-un-modele-dinnovation\/","title":{"rendered":"Tesla un mod\u00e8le d&rsquo;innovation"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Le marketing cite souvent en exemple les grandes entreprises qui dominent leur secteur d&rsquo;activit\u00e9 et qui s&rsquo;attirent les ferveurs des consommateurs. Mais on oublie que les acteurs \u00a0qui dominent \u00a0d&rsquo;aujourd&rsquo;hui les march\u00e9s de consommation ne sont parfois pas les m\u00eames que ceux qui domineront demain. En cause une culture d&rsquo;entreprise \u00a0\u00e9gocentr\u00e9e, une structure organisationnelle trop rigide, ou encore une \u00ab\u00a0myopie\u00a0\u00bb marketing qui g\u00e9n\u00e8re une incapacit\u00e9 \u00e0 se repensenser. <a href=\"https:\/\/www.lesnumeriques.com\/voiture\/industrie-automobile-tesla-affiche-une-avance-technologique-de-6-ans-n147427.html\"><span style=\"color: #3366ff;\">Cet article du site les num\u00e9riques<\/span><\/a>, mets en avant la \u00ab\u00a0dynamique <a href=\"https:\/\/www.tesla.com\/?redirect=no\"><span style=\"color: #3366ff;\">Tesla<\/span><\/a>\u00a0\u00bb face aux difficult\u00e9s actuelles du leader et challenger mondial du secteur automobile.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing cite souvent en exemple les grandes entreprises qui dominent leur secteur d&rsquo;activit\u00e9 et qui s&rsquo;attirent les ferveurs des consommateurs. Mais on oublie que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,14,11,12,10,13,4],"tags":[17],"_links":{"self":[{"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":5,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":201,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/posts\/194\/revisions\/201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/media\/198"}],"wp:attachment":[{"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.west-one.fr\/index.php\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}